Sep 28, 2021 | Our People
Data analytics in B2B marketing: 3 things you need for career development
I love working with data, but I wasn’t always so sure it was something I wanted to pursue—until I interviewed with 2X Marketing…
Sep 21, 2021 | Our People
‘What do you want out of a job?’ A former news editor’s foray into B2B digital marketing
After nine years in various roles at different organizations—which always had the threat of permanently shutting down at any time—I was exhausted. I needed a change…
Sep 08, 2021 | Our People
A guide to starting a career in B2B marketing—5 tips for beginners
I had a lot of worries when I first started. It was an entirely new working style from what I was used to and I had a steep learning curve ahead of me. What really helped was…
Sep 08, 2021 | Our People
3 skills from my engineering career that made me a successful B2B marketer
Coming from a totally different background, I’m surprised that there are actually a lot of similarities between engineering and marketing…
Aug 18, 2021 | Our People
How strong mentorship helped me succeed as a B2B designer
Most people don’t immediately think of B2B graphic designs as visually arresting pieces of art. Prior to joining B2B marketing, I used to create posters for music festivals where…
Aug 05, 2021 | Our People
The 3 types of freedom that you truly can enjoy at 2X
When I first interviewed for my role as a PPC Strategist in 2X, I told Managing Director Yong Siew Mee that I wanted a position that doesn’t have an overly specific job scope…
Nov 14, 2019 | Blog
How 2X generates leads and increases conversion rates using FlippingBook online
2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.
Oct 03, 2019 | Blog
5 digital marketing tips: how to create powerful content in 2019
What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.
Nov 05, 2018 | Blog
Finding a home at 2X: my journey as a content writer – so far
I was asked to write about my experience as a new Content Writer for 2X. And to be completely honest, I wasn’t sure what I was going…