February 3, 2025 | Blog
4 factors every CMO needs to consider when selecting an offshoring location

Offshoring has become an essential strategy for marketing organizations seeking to enhance efficiency, reduce costs, and access global talent.
However, the success of any offshoring initiative depends heavily on strategic location selection. Factors like workforce skills, cultural alignment, and operational stability must align with an organization’s needs to unlock the full potential of offshoring.
Key factors in location selection
- Language proficiency and communication:
Effective communication is critical in marketing operations. Regions with strong English proficiency, such as the Philippines and Malaysia, provide a competitive advantage for companies targeting English-speaking markets. Clear communication minimizes misunderstandings, streamlines workflows, and fosters stronger collaboration. - Time zone capabilities:
To facilitate real-time collaboration and faster turnaround times, work with regions that offer extensive time-zone capabilities. For example, the Philippines has built a conducive environment for night-shift workers to work on US hours, boasting round-the-clock restaurants, drug stores, and transportation services, ensuring seamless communication and responsiveness. - Labor market stability:
High employee turnover disrupts workflows and increases training costs. Choosing regions with low turnover rates ensures continuity and allows teams to develop deep expertise. Stable labor markets, such as those in Kuala Lumpur or Manila, provide a solid foundation for long-term operations. - Cost efficiency:
While cost savings are a significant driver of offshoring, it’s important to balance affordability with quality. Locations offering competitive wages for highly skilled professionals allow companies to maximize value without compromising standards.
Why more marketing leaders are opting for offshoring
Offshoring, when done right, is more than just a cost-saving measure—it’s a strategic advantage. Companies that invest in thoughtful planning and execution can unlock new efficiencies, enhance capabilities, drive sustainable growth, and more:
- Scalability: Offshore teams, especially those that offer subscription-based resourcing models, provide the flexibility to scale operations up or down based on business needs without the overhead of expanding domestic teams.
- Specialized expertise: Many offshoring destinations boast highly skilled talent pools in areas like campaign build, content and creative production, data analytics, and MarTech management.
- Cost savings: Offshore operations reduce labor costs while maintaining quality, allowing companies to allocate budgets toward strategic initiatives.
Why 2X
At 2X, we strategically operate in the Philippines and Malaysia, regions known for exceptional English proficiency and workforce stability. These locations not only ensure effective communication but also provide a foundation for consistent, high-quality output. Our team’s ability to align with US, UK/EMEA, APAC, and Australia time zones ensures real-time collaboration and prompt execution, delivering seamless support for your marketing initiatives.
Our subscription-based resourcing model allows you to scale your operations efficiently; access specialized expertise in areas like content creation, campaign execution, data analytics, and MarTech management; and achieve better outcomes without the overhead of traditional models.
Ultimately, working with 2X results in more than just cost savings—it means securing a reliable partner who enhances your marketing capabilities, maximizes efficiency, and positions your team for long-term success.
Learn what 2X can do for you