Insights

January 17, 2025 | Blog

Alleviating the executional burden your internal marketing teams face

The demands placed on internal marketing teams today are greater than ever.

They are tasked to develop unique, high-impact strategies and execute them—that means everything from producing engaging content, list building to monitoring and performance reporting.

But how can in-house marketers focus on strategic priorities without being overwhelmed by execution work?

On top of that, internal marketers face the added pressure of ensuring they get the most out of their company’s MarTech investments. Many organizations invest heavily in Salesforce, 6sense, Adobe Marketo Engage, and many more MarTech tools, expecting significant ROI.

Unfortunately, these investments often fall short due to a lack of skilled resources and operational support. The pressure to demonstrate results within tight timelines adds to the complexity, with internal marketing leaders frequently shouldering the blame for underutilized tools or delayed outcomes.

Subscribing to a skilled external team

Empowering your internal marketing team starts with recognizing that they cannot—and should not—do it all. Many marketing leaders are finding success in supplementing their internal teams with skilled external teams, particularly one that employs a subscription-based resourcing model, to alleviate executional burden. Subscription-based resourcing enables:

  1. Access to specialized expertise: Instead of trying to hire a single in-house expert for every discipline or piece of MarTech, simply subscribe to end-to-end marketing expertise from managed services providers like 2X, which offer dedicated resources specializing in campaign build, content and creative operations, and not to mention, MarTech management.
  2. Scalability and flexibility: Today’s market conditions require agile marketing teams that can be quickly mobilized to meet new priorities. Subscription-based resourcing provides businesses the flexibility to scale resources as needs change—without the overhead of hiring and training.
  3. Strategic focus: By outsourcing execution tasks, internal marketing leaders can focus on high-value strategic initiatives such as product positioning, brand building, and long-term planning.

What this means for your internal marketing team

Supplementing your internal marketing team with external support systems such as a subscription-based resourcing model delivers measurable benefits:

  • Enhanced efficiency: With execution tasks handled by skilled external teams, in-house marketing leaders can focus on strategic priorities.
  • Better marketing outcomes: Access to specialized expertise ensures your entire MarTech stack is integrated, your campaigns are constantly monitored and optimized, leading to stronger outcomes.
  • Reduced cost and operational headaches: Skip the lengthy and expensive process of hiring, recruiting, and training a new internal staff altogether.

Experience the 2X Effect

Empowering marketing leaders is not just about lightening their workload—it’s about enabling them to focus on what they do best: driving strategy, fostering innovation, and delivering measurable value. To do this effectively, they need dedicated resources that can seamlessly integrate into their existing teams and hit the ground running with no ramp-up time.

2X has a team of multi-disciplinary B2B marketing specialists with deep expertise in strategic consulting, campaign build, content and creative production, and MarTech management, ensuring every aspect of marketing is executed efficiently and effectively.

With 2X, you gain a strategic partner that helps you deliver impactful marketing outcomes while optimizing costs and driving sustained growth.

Learn what 2X can do for you
Lisa Cole

Author

Lisa Cole

Lisa Cole serves as the CMO at 2X, where she helps marketing leaders deliver greater impact with fewer resources. Former CMO for Huron, FARO Technologies, and Cellebrite, and author of The Revenue RAMP, Lisa has a proven track record of transforming marketing organizations into high-performing, scalable growth engines. She specializes in leveraging AI, strategic outsourcing and growth marketing strategies to scale marketing, driving operational excellence, and accelerating revenue growth.

Recent posts

The intelligent budget planner for strategic CMOs

Blog

The intelligent budget planner for strategic CMOs

ROI-focused marketing plan template for CMOs

Blog

ROI-focused marketing plan template for CMOs

4 factors every CMO needs to consider when selecting an offshoring location

Blog

4 factors every CMO needs to consider when selecting an offshoring location