Insights
September 25, 2023 | Case Study
Brightcove leverages marketing-as-a-service model for video-first personalization at scale
Brightcove, a leading video streaming platform provider, lacked the in-house capacity to deliver on a plan to execute hyper-personalized campaigns at scale. To solve the problem, the company engaged 2X and the marketing-as-a-service (MaaS) operating model to fully utilize 6sense’s dynamic segmentation capabilities and integrate its existing MarTech stack.
The results:
- 2.25x more accounts engaged on the same budget
- 48.6% savings in labor costs, despite widespread talent shortages in the market
- From two to 27 personalized campaigns launched per quarter
