Case Study

How Top B2B Marketing CMOs Transformed Their Operating Model and Saved Millions

Every day, CMOs face increased pressure to grow revenue and achieve more marketing impact. But how does a CMO achieve those targets without adding on costs to their marketing budgets?

Download this case study, where we dive into three examples where top companies that saved up to 50% on budget and streamlined operations by adopting a new operating model: marketing as a service (MaaS).

Learn how marketing leaders leverage MaaS to:

  • Bridge the skills gap in their teams, like optimizing martech investments and managing account-based marketing programs
  • Outsource execution and continuous improvement, so in-house teams can focus on strategy
  • Streamline marketing operations to improve conversion rates and scale the business