Buyers aren't waiting for your next campaign.
They’ve already started researching across AI tools, peer communities, Slack groups, Reddit threads, YouTube reviews, LinkedIn posts, and analyst sites. By the time a lead hits your CRM, they’ve made 620–1,300 micro-decisions across 11+ stakeholders.
And here’s the punchline:
- 84% choose vendors they already knew
- 81% of first vendor calls are with the eventual winner
- 85% of requirements are set before they ever talk to you
So, the question isn’t how to generate more leads.
The new playbook: Brand Gravity
In Brand Gravity, 2X CMO Lisa Cole outlines a practical, research-backed framework for building the kind of brand presence that attracts buyers before they raise their hands and keeps you in the conversation, even when you're not in the room.
What’s inside:
The G.R.A.V.I.T.Y. Blueprint for brand attraction
How to align content, AI, and strategy for long-term pull
How to build digital mass that compounds over time
Real examples from CMOs rethinking their operating model
Why traditional demand gen metrics are failing
Turn awareness into pull. Turn brand into pipeline.
Most brands focus on visibility. But awareness without pull is noise; it's easily forgotten and easy to scroll past. Brand Gravity helps you:
For CMOs who are ready to win before the first call
This is for marketing leaders who:
- Are rethinking how to drive pipeline in a fragmented, AI-accelerated market
- Know that cold outreach and retargeting are diminishing returns
- Want a scalable system for building brand-driven demand without hiring more headcount
- Are serious about driving revenue, not just “running campaigns”
When the buyer’s journey is invisible, your brand can’t be.
