The B2B CMO’s playbook for marketing cost optimization

Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.

This playbook explores the new offshore outsourcing model—with marketing as a service (MaaS), CMOs can recover 25-50% of the budget, with no disruption to service delivery.

Download to learn:

• Why the current B2B marketing model isn’t cost-efficient or driving enough value
• How offshore outsourcing can net cost savings of up to 25-50%
• Four tactics to implement right now to further optimize marketing costs