Heinig to Lead Strategic Business Growth and Drive Customer Success
BERWYN, PA — November 28, 2023 — 2X, a leading B2B marketing-as-a-service (MaaS) firm, has appointed Ryan Heinig as its Chief Revenue Officer (CRO). In this role, Heinig will play a pivotal part in shaping the company’s go-to-market strategy, overseeing key functions such as sales, pre-sales, customer success, and 2X’s partner strategy to drive business growth and customer health.
As CRO, Heinig’s primary focus will be addressing the Marketing Resource Paradox, which revolves around marketers consistently losing budget while simultaneously being challenged to provide more revenue impact—today, an unfortunately never-ending, impossible-to-solve chicken or egg paradox. Heinig aims to help marketing leaders with this complex scenario by implementing 2X’s transformational approach to delivering better revenue impact while significantly reducing labor costs by reimagining the marketing operating model.
“With Ryan’s exceptional track record of consistently growing revenue and his unwavering commitment to customer satisfaction, consultative/solution selling, and personal accountability, we are confident that his appointment will be a game-changer for 2X. In the dynamic landscape of the MaaS industry, Ryan’s strategic prowess will play a crucial role in propelling our company to new heights. We warmly welcome Ryan and anticipate achieving remarkable growth and customer acquisition under his leadership, further solidifying our position in the industry,” said 2X CEO and Founder Domenic Colasante.
“I’m excited to join 2X. What they are building and delivering to the market is truly special. The passion for innovation here is inspiring. I’m eager to contribute to our growth, and more importantly, help marketing leaders drive better revenue impact throughout their organizations. Finally, building a company of lasting impact in my hometown of Philadelphia is a personal win,” said Heinig.
Heinig brings over 15 years of experience in technology and software sales, establishing himself as a servant-based but results-driven leader. Before 2X, Heinig was the VP of Americas at ThoughtSpot, leading all segments and verticals in their Americas GTM team. Previously, he has held multiple leadership roles at AppDynamics, Qlik, and ADP. Heinig earned his degree from Dickinson College and is based in Doylestown, Pennsylvania, north of Philadelphia, where 2X is headquartered.
About 2X
2X is a leading B2B marketing-as-a-service (MaaS) firm that helps marketing leaders within any industry—with a particular specialty in large technology firms—achieve greater marketing impact while lowering costs. 2X provides global marketing teams that deliver high-quality demand generation, data management, and sales acceleration programs. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta, and many other leading revenue platforms.
With over 1,000 team members globally, 2X is backed by private-equity firm Recognize Partners. 2X has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times. For more information, visit 2X.marketing or our LinkedIn.