HubSpot is a popular choice among B2B companies looking to scale their marketing efforts for the first time. And it’s easy to see why. The platform does it all – from marketing automation to CRM software. It also provides customer service solutions and has an easy-to-use interface that appeals to organizations with changing marketing needs.
However, young B2B organizations often work with small marketing teams and may lack the expertise needed to fully maximize the ROI on their HubSpot investment. Unused or underutilized MarTech is a luxury that new businesses cannot afford. To address these challenges, creating a content marketing strategy and leveraging CRM tools are essential.
To that end, we are proud to announce that 2X is now a HubSpot Solutions Partner Program, offering 2X clients access to a multi-disciplinary team of HubSpot-certified marketers with the knowledge and experience to execute the platform’s various capabilities. In addition, 2X holds HubSpot certifications in content marketing, email marketing, HubSpot marketing software, and inbound marketing. Our expertise spans across content marketing planning, blog posts, and marketing campaigns, helping to drive business goals.
“Companies who opt for HubSpot are typically those dramatically increasing their use of marketing. And if you’re transitioning from no marketing to a structured marketing campaign, besides investing in a CRM system, you’ll most likely have other needs too. You likely do not have enough content, a database, campaigns, performance reporting, and so forth.
As a HubSpot partner, 2X commits to bringing B2B companies a complete marketing engine. We provide expertise through a skilled team of writers, designers, web developers, marketing operations professionals, and marketing technology managers, along with a dedicated sales team and sales reps. After all, a comprehensive platform requires comprehensive managed services,” said 2X CEO Domenic Colasante.
Scale Your Marketing Function with HubSpot-Certified Experts
HubSpot offers a host of solutions, features, and functionalities under one roof, making it easier for organizations to build and streamline their marketing functions—if only more B2B marketers made full use of them. A digital marketer utilizing HubSpot’s CRM system can leverage a wide range of tools to enhance lead generation and improve conversion rates. For example, well-crafted landing pages and case studies can greatly impact your search results and attract potential customers.
Gartner reported that organizations opting for all-in-one platforms like HubSpot tend to underutilize them. The study found that marketers in North America and the UK who build their MarTech stack with solutions from multiple vendors—those who prefer a best-of-breed approach—utilize more of their MarTech stack on average (60%) compared to those who use an integrated suite approach (53%)1.
Additionally, auditors found that 90% of B2B companies’ HubSpot environments included CRM tools that marketers hadn’t used simply because they didn’t know about them2. This lack of knowledge can affect the effectiveness of content marketing strategies, including landing pages and case studies.
2X marketers have spent years equipping themselves with the diverse skill sets needed to take full advantage of HubSpot’s solutions. Our partnership with HubSpot only strengthens our commitment to expanding this talent pool and helping more marketing departments and their use of MarTech reach their full potential. By integrating CRM software and applying a content marketing strategy, we assist in aligning marketing efforts with business goals.
2X’s Senior Manager of Marketing Operations and HubSpot-certified marketer Hariz Jalil has helped numerous 2X clients leverage the platform for their marketing goals. “Having a deep, foundational knowledge of HubSpot is imperative, especially when a problem arises that requires a creative approach.
For example, many B2B companies I’ve come across, especially those with younger marketing functions, typically only know one way to use a certain HubSpot function. But as someone who lives and breathes HubSpot, I can use that same tool in multiple ways, depending on our client’s objectives. This can make all the difference in the success of their marketing efforts,” he said.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, operations, and website management products that start free and scale to meet our customers’ expectations at any stage of growth.
Today, more than 158,000 potential customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Glassdoor ranked HubSpot as the #2 Best Place to Work in 2022. Additionally, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and others have all recognized HubSpot for its outstanding workplace culture.
HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely. Learn more at HubSpot.
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