Leading B2B Marketing-as-a-Service Firm Bolsters Board with Founder and Former CEO of 3Pillar Global
Berwyn, Pa. — June 22, 2023 — 2X, a leading B2B-focused marketing-as-a-service (MaaS) firm, is pleased to announce the appointment of David DeWolf to its Board of Directors. DeWolf is the Founder and former CEO of 3Pillar Global, a leading digital product development-as-a-service (PDaaS) organization building breakthrough software products that power cutting-edge digital transformations and define the next generation of digital business.
“We are thrilled to welcome David to the 2X Board. His expertise in pioneering and scaling a category-creating services company will be instrumental in helping 2X evolve and deliver even more successful outcomes for our clients,” said Domenic Colasante, CEO and co-founder of 2X. “David is a market leader. He’s built a company that became a market leader in PDaaS which has many parallels to the MaaS category, and I’m eager to work with him in furthering 2X’s market leadership position.”
DeWolf founded 3Pillar in 2006 and currently serves as a Non-Executive Director. Under DeWolf’s leadership, 3Pillar has grown to more than 2,000 employees in 10 countries. The company has been named 10 times to the Inc. 5000, a list of the fastest-growing private companies in the US. At any given time, 3Pillar has more than 125 teams building over 200 digital products for brands such as PBS, CARFAX, and Fortune.
According to the annual Gartner 2023 CMO Spend and Strategy Survey, 86% of marketers recognize the need for significant changes in the marketing function to achieve sustainable business impact. A further 71% of CMOs lack budget to fully execute their strategies and 75% face increased pressure to achieve profitable growth with limited resources.
To address these challenges, marketing leaders are considering new operating models, and 2X’s world-class team of marketing strategists, technologists, analysts, and creative professionals is the preeminent choice for transforming B2B marketing. 2X’s MaaS team, underpinned by new-age marketing technology managed services with demand creation best practices, powers growth for B2B companies to deliver continuous revenue impact.
“I am excited to be working with 2X. The company is incredibly innovative in the B2B marketing space, and from the moment I first met Dom and the team, I knew they were snapped into solving a compelling trend—enabling revenue leaders to deliver more impact. I am excited to contribute what I know to the continued success of this game-changing firm,” said DeWolf.
2X is a leading B2B-focused marketing-as-a-service (MaaS) firm that helps marketing leaders achieve greater impact and outcomes while lowering costs. 2X provides outsourced marketing teams that deliver high-quality creative, marketing operations, and demand creation solutions. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta, and many other leading revenue tech platforms.
With over 550 team members globally, 2X is backed by private-equity firm Recognize Partners. 2X has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times.
Seb Moradi & Audree Hernandez
Jmac PR for 2X