Marketing’s AI shift is already here
- Buyers now consult AI for answers alongside search. If your brand isn’t cited, you’re invisible.
- Leaders are under pressure to show meaningful AI adoption, not random acts of experimentation.
- AI-native competitors are scaling faster with smaller teams.
The advantage goes to teams that blend humans and agents inside governed workflows—and measure impact in cycle time, throughput, quality, and revenue.
Practical strategies for accelerating enterprise-wide AI Adoption.
How we work: From roadmap to run-state in 90–120 days
Get a tailored roadmap for accelerating adoption in your marketing org.
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AI technologies we work with
We’re platform-agnostic and focused on outcomes.
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FAQ
1. How is this different from buying another AI tool?
Most tools automate tasks. We operationalize transformation. 2X maps your GTM workflows, deploys purpose-built agents where they drive measurable impact, and manages them as a service. This ensures you see revenue results, not just activity.
2. What capabilities does 2X bring to AI delivery?
Our AI practice draws on over 1,000 proven B2B GTM workflows and more than 100 technology partnerships. This foundation allows us to design, deploy, and manage agentic workflows across marketing, sales, and revenue operations with repeatable success.
3. Do you replace our team?
No. We evolve how your team operates. Your marketers shift from executors to orchestrators, supported by managed agents and governed workflows that extend your team’s reach without adding headcount.
4. What kind of results can we expect and how fast?
You’ll start seeing measurable improvements in 30–120 days. Every engagement begins with pre-committed success criteria tied to ROI, efficiency, and throughput, making progress visible and validated early.
5. Can you work with our stack?
Yes. We integrate with the systems you already use (e.g., ChatGPT Enterprise, Salesforce, HubSpot, 6sense, Marketo, and more), ensuring AI fits your environment rather than forcing a new one.
6. How does 2X ensure security and compliance?
We deploy policy-bound agents with audit logs, governed access, and human-in-the-loop escalation. Agents can run securely in your cloud or within 2X-managed environments, adhering to enterprise-grade governance standards.
7. What if we need custom agents or unique workflows?
Every engagement includes custom builds. We engineer agents around your goals, data policies, and workflow structure to ensure AI works the way your organization does.
8. How is pricing structured?
Pricing aligns with outcomes, not hours. Engagements typically include a roadmap, agent subscriptions, and outcome-based managed workflows that scale with value delivered.
9. Are your consultants AI-certified?
Yes. Our team includes Marketing AI Institute-certified consultants experienced in piloting and scaling AI programs for enterprise marketing organizations.
Ready to lead your AI transformation?
- Download the Future-proofing B2B Marketing whitepaper
Practical strategies for accelerating enterprise-wide AI adoption. - Speak with an AI Strategy Advisor
Get a tailored roadmap for accelerating adoption in your marketing org.
- Download the Search Everywhere Playbook
Learn how AI search and LLMs are reshaping brand visibility. - Learn more about GravityScan™
See how our AI visibility audit predicts how findable—and chosen—you’ll be by AI models.