Future-proofing B2B marketing: How CMOs can lead through the AI transformation

Why your operating model will make or break your AI strategy

Enterprise CMOs are under increasing pressure. Pipeline targets continue to climb, yet budgets remain flat. Talent is scarce. The C-suite regularly demands evidence of marketing’s contribution to revenue. And while AI dominates conversations, many pilot programs stall, and tech stacks expand without delivering meaningful results.

Why? Because AI success doesn’t come from experimenting with new tools. It comes from fundamentally redesigning how work gets done.

This white paper reveals a critical truth: If your marketing operating model is outdated, AI will only amplify the inefficiencies. But if you reengineer your execution model around automation, orchestration, and strategic outsourcing, you can scale faster, operate more efficiently, and clearly demonstrate marketing’s strategic value.

Inside, you’ll get:

• A practical blueprint to audit and evolve your marketing ops model 
• A 90-day roadmap with the potential to increase throughput by 50–200% without adding headcount 
• A modern decision framework for what to automate, outsource, or keep in-house 
• Operational KPIs that show impact at scale 
• The six imperatives to lead AI transformation across your organization 

AI alone won’t transform marketing. The real breakthrough happens when CMOs reimagine execution from the ground up and embed intelligence into workflows, decision-making, and scalable growth.

Download the playbook and start redesigning your execution model today.