The annual planning template CMOs actually use when the board deck is due

Every CMO knows this season: the late nights, the spreadsheets open alongside Slack pings, the mental math of what it takes to hit targets with the budget you’ve got. The board wants a plan that’s airtight. Your team still needs you during the day. And you need a framework that gets you from blank page to leadership-ready plan fast.

You can’t spend weeks building a plan no one believes in. And you can’t show up to the board with generic slides.

That’s why we put together this template. Built with prompts, examples, and a 12-step framework, it helps you:

• Map the revenue impact of every motion clearly: Pipeline, CAC, and payback period defined from the start.
• Focus where it matters: Allocate budget toward priorities that prove growth.
• Align globally: Keep strategies, content, and sales on the same page.
• Win buy-in: Link marketing goals to sales, finance, and leadership priorities in their language.
• Adapt quickly: Update KPIs and budgets mid-cycle without starting from scratch.

This is the planning partner that lets you stop choosing between growth targets and budget discipline. It makes the board conversation inevitable: here’s the plan, here’s the impact, here’s why it works. Get the template CMOs can rely on when it counts most.