AI productivity claims are everywhere. Revenue leaders need a clearer way to decide which GTM workflows deserve attention now, which ones need better data first, and where AI should make sellers sharper.

Watch this working session for CMOs, CROs, and GTM leaders to see four practical AI use cases for revenue teams to:

  • Improve lead data quality and enrichment
  • Reduce manual account and prospect research
  • Accelerate lead routing and follow-up
  • Scale outbound preparation and personalization

You’ll also see five interactive workflow exercises that help teams:

  • Identify the right GTM use cases
  • Map the required data inputs
  • Evaluate seller and RevOps touchpoints
  • Assess operational readiness
  • Prioritize the highest-impact workflows first

The session uses a practical prioritization framework:
Impact × Time-to-Value × Data Readiness × Team Readiness.

Watch on demand to see where AI belongs in your GTM engine, how marketing, sales, RevOps, and AI should align, and how human sellers stay central to the revenue motion.

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Not sure which GTM AI workflow to prioritize first?

Take the 10-question GTM Automation Prioritizer to identify the AI workflows with the highest potential impact for your team, including expected outcomes and estimated implementation timelines.

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About the speakers

  • Lisa Cole serves as the Chief Marketing, Product, and AI Officer ​at 2X, where she helps marketing leaders deliver greater impact with fewer resources. Former CMO for Huron, FARO Technologies, and Cellebrite, and author of Brand Gravity, The Limitless CMO, and The Revenue RAMP, Lisa has a proven track record of transforming marketing organizations into high-performing, scalable growth engines. She specializes in leveraging AI, strategic outsourcing, and growth marketing strategies to scale marketing, driving operational excellence, and accelerating revenue growth.

  • Will Waugh is the Executive Director of the AI Innovation Lab at 2X. Will brings over 20 years of experience in digital transformation, AI-driven innovation, and revenue growth strategy. Before joining 2X, he held leadership roles at BDO Digital, DemandGen, and SAS, where he led initiatives in marketing automation, analytics, and digital technology adoption across complex B2B environments. 

  • Patrick Spychalski is Vice President of GTM Engineering at 2X and co-founder of The Kiln, the Clay Elite Studio partner that 2X acquired in January 2026. Patrick built The Kiln to help enterprise revenue and growth teams scale complex outbound programs across strategy, copy, deliverability, Clay-powered personalization, and end-to-end automation.