CMO Conversations: Aligning Sales and Marketing for Greater C-Suite Impact

Is there a disconnect between your marketing and sales dashboards? In this episode, we tackle how CMOs can bridge that gap by:

• Aligning on growth goals across departments
• Reporting metrics that reflect business outcomes, not just campaign success
• Collaborating with sales, finance, and customer success to ensure shared accountability

Tune in as Heidi Melin and Scott Vaughan discuss how to drive sales-marketing alignment and maximize business impact.