CMO conversations: Leveraging the buyer’s journey to influence the C-suite

Don’t overlook the power of the buyer’s journey when speaking to the Board. In this episode, learn how to leverage critical data from the buying process to elevate your position in the C-suite. We cover:

• Mapping the buyer’s journey to uncover key insights
• Diagnosing successful deals to uncover what worked—and what didn’t.
• Becoming the voice of the customer and market in leadership discussions.

Join Heidi Melin and Scott Vaughan as they unpack how CMOs can lead pivotal conversations by leveraging their insights into the buyer’s journey.