CMO x CFO Unplugged: How to maintain momentum with adaptive budgeting

Struggling to justify marketing spend amidst shifting business priorities?

In this webisode of Marketing and Finance Unplugged, we tackle one of the most critical challenges CMOs and CFOs face: understanding and managing the dynamic nature of budgets. Discover how to:

• Avoid the “year-end budget scramble” by aligning spend rates with strategic priorities
• Build a plan that balances flexibility with accountability, ensuring every dollar supports business outcomes
• Foster a collaborative approach with CFOs, demonstrating the value of marketing investments even in uncertain times

Watch the candid discussion between CMO and CFO of 2X—Lisa Cole and Brandon Sullivan—as they break down the silos between marketing and finance, empowering leaders to embrace a more collaborative, results-oriented approach.