How to Prove MOps Value to the C-Suite: Challenges and Solutions
- Nov 15, 2023
- 1 Hour
Every year, MarTech stacks get more complicated, while headcount and budgets shrink or stagnate. In this environment, how do you get off the hamster wheel long enough to prove MOps ROI to the C-suite?
For this webinar, marketing-as-a-service firm 2X is teaming up with MarketingOps.com to arm MOps leaders with takeaways, practical examples, and solutions directly from members of the C-suite—including 2X’s CMO-turned-CEO Domenic Colasante; Brandee Sanders, a CMO/CRO with a deep MOps background; and Seth Hutchings, 2X’s Chief Strategy Officer, who works closely with dozens of B2B marketing leaders on value and impact articulation.
In this tell-all session, learn:
• What the C-suite thinks are the biggest challenges related to proving MOps value
• Solutions and skills needed to maximize the ROI of MarTech and MOps investments
• Ways to measure, analyze, and report on marketing’s revenue impact