November 20, 2024 | Webinar

CMO roundtable: A success story of market reimagining

When: November 20, 2024
Length: 6 Minutes

How can CMOs lead the way by reinventing their GTM playbook?

In this webisode, Debbie Murphy, Interim/Fractional CMO with Chameleon Collective, discusses how she spearheaded a transformation in a tech hardware company by:

Translating customer needs into strategic value
Innovating the pricing and positioning to improve margin
Creating shared goals and synergies with finance, product, and sales teams

Watch the full webisode now featuring B2B marketing leaders Scott Vaughan, Debbie Murphy, Lisa Cole, and Domenic Colasante.