Apr 16, 2026 | Blog
Marketing-as-a-Service vs. traditional agencies: What’s the real difference?
Marketing-as-a-Service vs. agency: compare the structures, tradeoffs, and operating-model implications for B2B teams that need integrated, accountable execution.
Apr 14, 2026 | Press Release
2X appoints Drew Murphy as CFOO to lead finance and operations, building a function focused on strategic planning, investment discipline, and scalable growth.
Apr 08, 2026 | Press Release
2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine
2X appoints Emily Atkinson as Chief Client Officer to unify GTM strategy, execution, and AI, helping B2B organizations close the execution gap.
Apr 08, 2026 | Blog
The operational challenge behind B2B visibility in AI search
AI visibility is reshaping B2B marketing. Learn why MaaS is emerging as the future of outsourced marketing in the AI-driven era.
Apr 07, 2026 | Press Release
The 2026 2X AI Visibility Index shows that 96% of B2B brands failed to appear in early AI discovery, limiting influence as generative AI reshapes the buyer journey.
Apr 02, 2026 | Webinar
CMO Guide to Dominate the AI Search & AI Visibility Gaps
A 3-part CMO webinar series on AI for B2B marketing. Covering AI visibility gaps, the rise of content engineering, and why traditional SEO falls short.
Mar 02, 2026 | Blog
The hybrid future of ABM and demand generation
This blog outlines how high-growth teams blend account-based marketing and demand generation into a single hybrid revenue program. It explains why hybrid models are now standard, where ABM and demand generation overlap, and how teams align targeting, personalization, and measurement around shared revenue goals.
Feb 26, 2026 | Blog
The B2B growth reset, part 2: Building a modern framework
Part 2 of this blog series outlines a modern B2B growth framework built for today’s non-linear buying journeys and explains how integrated revenue growth helps teams align, influence buyers earlier, and drive revenue across the full lifecycle.
Feb 26, 2026 | Blog
The B2B growth reset, part 1: Why the old model no longer works
As buyer behavior and go-to-market dynamics evolve, many B2B teams are seeing diminishing returns from outdated growth playbooks. Part 1 of this blog series explains why, how to spot the signs early, and why sustainable growth now requires a modern, buyer-aligned framework.
Feb 26, 2026 | Blog
Why B2B demand generation has become a core growth function
A clear guide to what B2B demand generation is, how it works, and how to use it to build pipeline and drive revenue.