Jul 03, 2025 | Blog
Attribution without the credit grab: Redefining ‘marketing-sourced’ for modern CMOs
Modern enterprise buying doesn’t follow a straight line. Your attribution model shouldn’t either. In B2B, marketing leaders are constantly asked […]
Jul 03, 2025 | Blog
Joined at the hip: Why shared pipeline targets are the only path to go-to-market unity
Aligning pipeline ownership can fix disconnected execution.
Sep 25, 2023 | Case Study
Brightcove leverages marketing-as-a-service model for video-first personalization at scale
Brightcove, a leading video streaming platform provider, lacked the in-house capacity to deliver on a plan to execute hyper-personalized campaigns […]
Aug 23, 2023 | Webinar
Beyond the hype: Real-world outcomes of AI in B2B marketing
From generative AI to the increasing complexity of the MarTech stack, a panel of industry-leading CMOs discuss what B2B leaders need to know to adapt and grow in 2023.
Aug 16, 2023 | Press Release
2X recognized for the third time in Inc. 5000, with three-year revenue growth of 418 percent
2X makes the Inc. 5000 list for the third year running at #1397 for 2023!
Jul 04, 2023 | Blog
2X lands partnership with WordPress hosting provider WP Engine; expands pool of web developers
Learn how 2X’s pool of offshore web developers can help B2B companies build high-quality WordPress websites by…
Jun 22, 2023 | Press Release
David DeWolf joins 2X board as independent advisor
2X is pleased to announce the appointment of David DeWolf, Founder and former CEO of 3Pillar Global, to its Board of Directors.
Jun 14, 2023 | Webinar
From generative AI to the increasing complexity of the MarTech stack, a panel of industry-leading CMOs discuss what B2B leaders need to know to adapt and grow in 2023.
May 18, 2023 | Blog
In-house, US-based agency, or marketing as a service: Who gets the most out of Adobe Marketo Engage?
Compare between in-house hires, US-based agencies, and Marketing as a Service, and uncover which marketing operating model unlocks Marketo’s…
May 04, 2023 | Blog
How to deliver more Marketo value with marketing as a service
From faster execution turnaround to sharing of best practices, here’s how MaaS helps marketing leaders deliver more marketing value with Marketo.