Jan 23, 2019 | Blog

Founding 2X, the marketing as a service firm

When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change…

Jan 02, 2019 | Blog

Why B2B marketing needs to be agile

Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles…

Dec 03, 2018 | Blog

Why should CMOs outsource their marketing services?

Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers…