Jun 08, 2021 | Blog
Quick check: are you seeing these red flags in your marketing?
Even though marketing plays a crucial role in generating leads, accelerating the pipeline, and driving more revenue, it’s hard to shake off its reputation as a cost center.
Mar 02, 2021 | Blog
Not sure about MaaS? The top 5 questions, answered
Amidst cost-cutting measures in tough times, the last thing any organization should do is put a stop to their marketing activities. While there is a temptation to see marketing as just another cost center, the organization needs…
Jan 25, 2021 | Blog
Create more value from these 5 critical B2B marketing strategies
From SEO to ABM, B2B marketing leaders have many powerful tools they can leverage to create more value for the business. But all too often, budget and resource constraints mean they aren’t able to use them…
Oct 01, 2020 | Blog
Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales…
Sep 29, 2020 | Blog
4 simple cost-saving tactics to turn your marketing budget around today
To continue delivering five-star business results on single-star budgets, the modern CMO will increasingly rely on salient cost optimization measures. For the uninitiated, cost optimization as an exercise may…
Sep 01, 2020 | Blog
Two ways to effectively advertise on a lower budget
One of the biggest mistakes companies can make when the economy is in a downturn is to cut their marketing and advertising budget. Though this strategy may save you dollars now, skimping on advertising shuts off an important lead source…
Jul 20, 2020 | Blog
How (not) to position SEO to the C-suite
The current economic environment is putting a new level of scrutiny on marketing budgets, and despite SEO being such an imperative, marketing leaders find defending SEO investments…
Jul 14, 2020 | Blog
How to atomize your content for high-impact marketing in 4 steps
B2B content marketers are constantly seeking the most effective and economical approaches to connect with our audiences. Yet, many of us overlook one of the most impactful strategies: content atomization.
May 18, 2020 | Blog
Developing a data-driven strategy to atomize your B2B marketing content
When it comes to content marketing, the only way to improve results is to create more content. Right? Wrong. According to the BrightEdge Future of Content Marketing survey, “43% of marketers say 77% of their content…
May 11, 2020 | Blog
5 fundamental components of an ABM strategy to drive revenue impact
With the B2B sales cycles averaging 12-18 months, it is not surprising that marketing leaders are being asked to do more to keep opportunities warm…