Mar 20, 2019 | Blog

Top questions about outsourcing marketing – and the 2X response

Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.

Jan 23, 2019 | Blog

Founding 2X, the marketing as a service firm

When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change…

Jan 02, 2019 | Blog

Why B2B marketing needs to be agile

Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles…

Dec 03, 2018 | Blog

Why should CMOs outsource their marketing services?

Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers…

Nov 05, 2018 | Blog

Finding a home at 2X: my journey as a content writer – so far

I was asked to write about my experience as a new Content Writer for 2X. And to be completely honest, I wasn’t sure what I was going…