Feb 22, 2021 | White Paper

The definitive guide to marketing as a service (MaaS)

Everything you need to know about marketing as a service (MaaS). Learn why it’s the future of B2B marketing and how it enables greater impact at lower cost.

Jun 22, 2020 | White Paper

The B2B CMO’s playbook for marketing cost optimization

Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.

Jun 01, 2020 | White Paper

Marketing as a service: a new B2B marketing operating model to drive impact at lower cost

Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders…