The CFO's marketing dilemma

As a CFO, you're expected to support revenue growth, but without ballooning budgets or headcount. You need to ensure marketing is pulling its weight, but vague metrics and fragmented reporting make it difficult to assess impact.

You're not alone. Common challenges include:

Lack of clear ROI

Difficulty tying marketing spend to pipeline and revenue outcomes.

Escalating costs

Rising expenses from in-house hires, agency retainers, and freelancer sprawl.

Talent shortages

Limited access to specialized marketing expertise—especially in analytics, automation, and ABM.

Siloed data

Fragmented systems hinder transparency, control, and resource allocation.

2X's Marketing as a Service (MaaS) model: Built for financial rigor

2X helps CFOs make marketing more financially accountable. Our subscription-based resourcing model embeds AI-enabled, specialized marketing talent within your existing organization without the operational overhead.

Marketing that pays off

Align marketing strategies with financial objectives, ensuring clear KPIs and demonstrable results.
Positive EBITDA impact by increasing pipeline at a lower expense.

How CFOs and CMOs can build true marketing accountability.

Operational cost control

Replace fixed headcount growth with flexible, performance-driven execution.
Avoid hidden costs tied to fragmented vendors and underutilized internal teams.

Data-driven decision-making

Leverage advanced analytics to optimize campaigns and resource allocation.
Transparent reporting and shared dashboards ensure real-time insights and accountability.

Risk mitigation

Access specialized expertise in ABM, marketing automation, and data analytics.
Improve compliance and governance across regions and business units with standardized, centralized execution.

Increased efficiency

Free up internal resources to focus on core initiatives or achieve significant savings.
Realize the full potential of your marketing technology investments.

Marketing efficiency strategies every CFO should know.

How 2X works with CFOs and CMOs

You don’t need to micromanage marketing. You need to ensure your CMO has the right operating model to execute efficiently, predictably, and with clear returns.

Strategic alignment

Work closely with your CMO to align marketing goals with business objectives.
Focus on shared KPIs that drive shareholder value.

Specialized expertise at a better cost

Access a global team of experienced B2B marketing professionals.
Partnerships with leading platforms like 6sense, Demandbase, and HubSpot.

Scalable solutions

Flexible service model that adapts to your changing needs.
Scale marketing efforts up or down as required.

Proven results

Achieved a $1:$112 ROI on total program investment to pipeline value for SAP.
Increased marketing-influenced pipeline by 30% and web engagement by 300% for Sandler.