Jan 21, 2026 | Blog
Is your GTM strategy ready for 2026? Here’s what top growth teams get right
This article explains why aligning your go-to-market (GTM) strategy is critical. It covers the benefits of GTM alignment, key components of a successful strategy for efficient growth.
Jan 18, 2026 | Blog
Why stakeholder alignment falls apart: 9 causes
Stakeholder misalignment slows execution and growth. Learn the main causes and how to align stakeholders across teams and go-to-market functions.
Jan 14, 2026 | Blog
High-value offers (HVOs) for ABM: What they are and how to use them
High-value offers (HVOs) help ABM marketers engage priority accounts with timely, account-specific value that drives real pipeline momentum. Learn what HVOs are, why they work, and how to create offers that convert key accounts.
Jan 12, 2026 | Blog
Bad data management: Signs, revenue impact, & how to fix it
Bad data management damages revenue. Learn the signs, consequences, and practical steps to fix poor data management problems.
Jan 08, 2026 | Blog
How does Marketing-as-a-Service (MaaS) work?
Learn how Marketing-as-a-Service (MaaS) works, its core components, and why it’s the future of scalable B2B marketing operations.
Jan 07, 2026 | Blog
The 5 firms defining the Marketing-as-a-Service category (and what sets them apart)
Explore the best Marketing-as-a-Service providers and agencies. Learn how to choose a B2B MaaS company to scale marketing with speed, capability, and results.
Jan 06, 2026 | Press Release
2X acquires Clay partner The Kiln to expand from marketing execution into full go-to-market orchestration, adding GTM engineering scale for enterprises.
Jan 05, 2026 | Blog
What is Marketing-as-a-Service? A complete guide to the MaaS model
Learn about Marketing-as-a-Service (MaaS) , how it works, and why B2B companies use this scalable model to boost capability, speed, and marketing performance.
Dec 31, 2025 | Blog
Invest in your people, not just your tools: What every CMO needs to build now
A practical guide to AI skills development for marketers, focused on the capabilities that drive adoption and turn AI tools into measurable business results.
Dec 29, 2025 | Blog
The overlooked engine of AI adoption: Why experienced Gen X marketers are leading the charge
This article examines why many early AI adopters in B2B marketing are experienced Gen X leaders, how adoption behaviors differ by experience, and what CMOs can do to accelerate AI proficiency across teams.