Dec 12, 2025 | Blog
The three gates every CMO should use before adding a vendor
Learn the three gates every CMO should use before adding a vendor to streamline vendor selection and ensure smooth integration and strategic impact.
Dec 11, 2025 | Blog
Orchestrate vs. collaborate: Redesigning partnerships that work
Discover how partnership redesign leveraging orchestration vs collaboration can help CMOs achieve stronger and more efficient marketing outcomes.
Dec 11, 2025 | Blog
Why fewer marketing partners make you stronger and faster
Learn why fewer marketing partners reduce complexity, boost operational efficiency, and help CMOs achieve faster, more effective campaigns.
Dec 09, 2025 | Blog
You don’t need perfect processes before you outsource
Learn how strategic outsourcing and a process development framework deliver operational discipline, faster results, and continuous process improvement.
Dec 09, 2025 | Blog
The Weighted Outsourcing Scorecard: Turning gut calls into evidence-based decisions
A structured outsourcing decision-making scorecard that helps marketing leaders evaluate work objectively and choose in-house or outsourced models.
Dec 08, 2025 | Blog
What your marketing team should stop doing
Help internal marketing teams focus on strategy by outsourcing operational work, improving speed, quality, and overall marketing performance.
Dec 08, 2025 | Blog
Stop calling execution “strategic”: The five-dimensional test that ends the debate
A five-dimensional decision framework for CMOs helps optimize in-house marketing, outsource strategy, and streamline sourcing decisions.
Nov 20, 2025 | Webinar
Your 2026 AI roadmap: What CMOs need to know now
Learn how CMOs can turn AI pilots into measurable impact. AI Experts Lisa Cole and Nicole Leffer share tools to scale AI across marketing.
Nov 20, 2025 | Blog
“Your 2026 AI Roadmap: What CMOs Need to Know Now” Webinar Q&A Follow Up
Teams use custom agent workflows because no single tool delivers full automation. 2X highlights AI-first roles and recommends phased pilots tied to goals.
Nov 13, 2025 | Press Release
2X launched an integrated partnership with 6sense, combining Revenue AI with 2X’s managed services to accelerate adoption and ROI across enterprise go-to-market teams.