Aug 05, 2025 | Blog
Why bigger marketing teams are a liability in an AI-driven world
For years, marketing leaders wore team size as a status symbol. More people meant more importance. Bigger teams were seen […]
Jul 31, 2025 | Press Release
2X acquires Outbound Funnel, expanding comprehensive RevOps and AI-powered go-to-market technology services leadership
Jul 29, 2025 | Case Study
Emburse and 2X rebuild a smarter GTM engine for scalable growth and lower costs
Learn how Emburse rebuilt their GTM engine to scale growth while cutting costs.
Jul 28, 2025 | Blog
If your website isn’t driving pipeline, it is breaking your GTM
Most B2B marketing teams spend aggressively to drive traffic through SEO, paid media, and ABM. But nearly all those investments […]
Jul 24, 2025 | Press Release
Seasoned M&A executive with 10+ years of private equity experience to drive inorganic growth strategy and seamless acquisition integration MALVERN, […]
Jul 23, 2025 | Blog
Behind Cloudflare’s AI crawler block: Why CMOs must rethink content distribution now
For years, digital marketing operated on a simple value exchange: publish useful content, get discovered through search, and earn traffic. […]
Jul 21, 2025 | Webinar
The New Rules of Search: How B2B Brands Can Win in the Age of AI
Buyers are turning to AI search engines, see how to make sure you’re found.
Jul 14, 2025 | Blog
The financial risks of ignoring AI-driven search strategies
As AI-powered tools reshape how B2B buyers discover, evaluate, and decide, one quiet shift is creating massive visibility gaps (and […]
Jul 14, 2025 | Blog
SEO isn’t what it used to be: Why portcos must rethink their strategy for an AI-first world
AI is doing more than changing how buyers search. It’s redefining which vendors they trust. If your portfolio’s brand signals […]
Jul 14, 2025 | Blog
Search isn’t what it used to be: Why B2B marketers must rethink their strategy for an AI-first world
Generative AI answer engines have gone from curiosity to workplace staple almost overnight. ChatGPT’s rise reset expectations for instant, synthesized […]