Sep 17, 2025 | Playbook
Own It, Offshore It, or Automate It? A Resourcing Playbook for Enterprise CMOs
2X offers CMOs a practical playbook and self-assessment to identify which marketing tasks to own, offshore, or automate for greater focus and efficiency.
Aug 27, 2025 | Case Study
How Ricoh APAC launched faster, cut costs, and unified content creation across 11 countries
See how Ricoh APAC unified content creation in 11 countries and cut agency costs by 70% without growing headcount.
Aug 21, 2025 | Infographic
From bloated to bulletproof: The lean marketing shift
Why smaller, AI-ready teams are leaving bloated orgs behind The days of scaling just to look big are over. Traditional […]
Aug 20, 2025 | Blog
Scaling ABX with AI: 5 ways to unlock personalization and ROI
AI helps scale ABX by enabling personalization, efficiency, and ROI at lower cost. 2X guides B2B teams to apply AI for smarter, more targeted campaigns.
Aug 20, 2025 | Blog
The importance of scalability for today’s marketers
A content strategy drives revenue by aligning assets with sales and customer needs. 2X helps enterprises build measurable, high-impact content plans.
Aug 20, 2025 | Blog
Content strategy: Why marketing executives need more than just more content
A content strategy drives revenue by aligning assets with sales and customer needs. 2X helps enterprises build measurable, high-impact content plans.
Aug 15, 2025 | Infographic
Red flags of a bloated marketing org
How to spot structural drag, and fix it before next quarter Bloated orgs don’t just waste budget; they block results. […]
Aug 15, 2025 | Hidden Posts
How Hyland reduced ad spend by 6 figures using intent data
Discover how 2X’s 6sense-certified experts helped Hyland implement intent-driven marketing strategy with significant cost savings.
Aug 14, 2025 | Blog
You can’t just buy AI. You need a strategy.
AI alone won’t fix broken marketing ops. 2X helps enterprise CMOs build AI-ready foundations that drive measurable impact through structured execution.
Aug 14, 2025 | Blog
Why outsource in the age of AI?
AI accelerates work, but execution still needs expert support. 2X helps CMOs scale faster by combining AI tools with outsourced marketing execution partners.