webinars

Marketing leaders are under pressure to show progress with AI, yet most teams remain stuck in activity without real acceleration. Many organizations add tools and run isolated experiments, but struggle to turn AI into meaningful operational gains.

In this on-demand session, Lisa Cole, Chief Marketing, Product and AI Officer at 2X, and guest speaker Nicole Leffer, CMO AI Advisor, share what they are seeing across enterprise marketing teams and what it truly takes to move from scattered experimentation to strategic AI leadership within 90 days.

You will hear how leading teams rethink workflows, establish clarity around priorities, and build the skills and culture required for AI to scale.

You’ll walk away with:

  • A clear explanation of why your operating model sets the ceiling for AI’s impact and how outdated workflows stall speed gains
  • A practical framework to evaluate your current state across strategy, workflows, skills, and technical readiness
  • Guidance on what belongs in a documented and measurable AI strategy, so investments support business outcomes rather than scattered experimentation
  • Ways to help your team adopt AI with confidence through leadership modeling, cultural reinforcement, and ongoing training
  • A simple approach to tool selection that avoids overload and helps your team build strong skills inside one primary AI environment

Plus: Examples of how high-performing marketing teams are reducing rework, tightening collaboration, and speeding execution by pairing redesigned workflows with purposeful AI use.

This session gives you the clarity to focus your efforts, strengthen your AI readiness, and build momentum for 2026.

Continue your learning

The CMO AI Transformation playbook reveals how CMOs can redesign their operating models to turn AI from an experiment into an engine for scalable growth.

 

Download the playbook

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About the speakers

  • Lisa Cole serves as the Chief Marketing, Product, and AI Officer ​at 2X, where she helps marketing leaders deliver greater impact with fewer resources. Former CMO for Huron, FARO Technologies, and Cellebrite, and author of Brand Gravity and The Revenue RAMP, Lisa has a proven track record of transforming marketing organizations into high-performing, scalable growth engines. She specializes in leveraging AI, strategic outsourcing, and growth marketing strategies to scale marketing, driving operational excellence, and accelerating revenue growth.

  • Nicole Leffer is a CMO AI Advisor known for harnessing the power of AI to revolutionize marketing success. A pioneer in AI-driven marketing, Nicole has over 4 years of hands-on experience deploying AI across content, performance, demand gen, social media, product marketing, and more. Her passion for empowering teams with cutting-edge AI skills and strategies has established her as a trusted collaborator for CEOs, CMOs, VPs, and marketing and GTM leaders.