CMO Conversations: Translating Marketing Speak into Business Impact

To earn a seat at the table, CMOs need to speak the language of the C-suite. In this webisode, learn how to:

• Show how marketing drives revenue, EBITDA, and financial success
• Align your marketing strategy with the goals of internal stakeholders
• Shift from “what marketing needs” to “how marketing drives business outcomes”

Heidi Melin, Scott Vaughan, and Jennifer Ross share actionable strategies for translating marketing speak into business impact.