November 20, 2024 | Webinar
CMO roundtable: A success story of market reimagining
When: November 20, 2024
Length: 6 Minutes
How can CMOs lead the way by reinventing their GTM playbook?
In this webisode, Debbie Murphy, Interim/Fractional CMO with Chameleon Collective, discusses how she spearheaded a transformation in a tech hardware company by:
- Translating customer needs into strategic value
- Innovating the pricing and positioning to improve margin
- Creating shared goals and synergies with finance, product, and sales teams
Watch the full webisode now featuring B2B marketing leaders Scott Vaughan, Debbie Murphy, Lisa Cole, and Domenic Colasante.
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