CMO roundtable: A success story of market reimagining

How can CMOs lead the way by reinventing their GTM playbook?

In this webisode, Debbie Murphy, Interim/Fractional CMO with Chameleon Collective, discusses how she spearheaded a transformation in a tech hardware company by:

• Translating customer needs into strategic value
• Innovating the pricing and positioning to improve margin
• Creating shared goals and synergies with finance, product, and sales teams

Watch the full webisode now featuring B2B marketing leaders Scott Vaughan, Debbie Murphy, Lisa Cole, and Domenic Colasante.