CMO roundtable: FARO’s game-changing marketing transformation explained

Unlocking greater impact with fewer resources is not just possible—it’s essential in today’s marketing landscape.

In this webisode, Lisa Cole, former CMO at FARO Technologies, and CMO and AI Advisor at 2X, unpacks how she transformed FARO’s marketing resourcing model to drive unprecedented efficiency and ROI.

Discover how Lisa and the team:

• Strategically consolidated, outsourced, and optimized marketing investments to exceed expectations
• Reduced budget by more than 35% and significantly improved conversion rates, earning the organization the 2022 Forrester Return on Integration award
• Built a resilient, efficient marketing organization poised to thrive in any circumstance

Watch the full webisode now featuring B2B marketing leaders Scott Vaughan, Debbie Murphy, Lisa Cole, and Domenic Colasante.