CMO x CFO Unplugged: It’s time to ground attribution models in accountability

Grappling with the challenges of aligning marketing investments with measurable financial outcomes?

In the first webisode of Marketing and Finance Unplugged, we cut through the noise to address:

• How to reframe the conversation around attribution models
• Shifting from a credit-driven mindset to one focused on accountability for investments
• The power of aligning pipeline growth metrics over debating marketing vs. sales contributions

Watch the candid discussion between CMO and CFO of 2X—Lisa Cole and Brandon Sullivan—as they break down the silos between marketing and finance, empowering leaders to embrace a more collaborative, results-oriented approach.