CMO x CFO Unplugged: The CFO-friendly approach to marketing resource allocation

Does it always feel like you’re speaking a different language from your CFO?

In this webisode of Marketing and Finance Unplugged, we dive into real-world conversations between marketing and finance leaders to explore how to:

• Shift the focus from “marketing headcount needed” to “capabilities required”
• Leverage flexible resourcing models to align marketing execution with business priorities without overextending your budget
• Rethink marketing as a business function, translating creative objectives into measurable outcomes that CFOs can champion

Watch the candid discussion between CMO and CFO of 2X—Lisa Cole and Brandon Sullivan—as they break down the silos between marketing and finance, empowering leaders to embrace a more collaborative, results-oriented approach.