Marketing Growth Playbook: Why CFOs Cut Marketing Budgets—And How You Can Change That

Tired of justifying your marketing spend repeatedly? Join industry leaders Lisa Cole, CMO of 2X, and Rich Carroll from Maximus Partners in our first webisode from the Marketing Growth Playbook series, “Why CFOs Cut Marketing Budgets—And How You Can Change That.” Specifically designed for CMOs managing large-scale marketing operations, this session equips you with the strategies to shift the narrative around budgeting conversations.

You’ll learn how to:

• Align marketing strategies directly with measurable sales outcomes
• Clearly illustrate the financial benefits of outsourcing versus in-house resources
• Effectively communicate cost efficiencies through impactful storytelling and visuals

Ideal for CMOs of global enterprises aiming for optimized budget alignment, maximum scalability, and stronger CFO relationships. Watch the webisode now to lead with data-driven confidence.