Mar 21, 2025 | Webinar
Marketing Growth Playbook: The Secret to Selling Outsourcing Internally
Discover the strategic secret top CMOs use to effectively sell outsourcing internally—transforming perceptions from cost-cutting vendor management to strategic growth […]
Mar 19, 2025 | Webinar
Marketing Growth Playbook: How to Make Your CFO Love Marketing (While Protecting Your Budget)
Struggling to get your CFO on board with marketing investments? In this webisode of our Marketing Growth Playbook series, we […]
Mar 18, 2025 | Press Release
Investment accelerates 2X’s mission to transform B2B marketing and revenue operations in $100+ billion market MALVERN, PA — MARCH 18, […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Why CFOs Cut Marketing Budgets—And How You Can Change That
Tired of justifying your marketing spend repeatedly? Join industry leaders Lisa Cole, CMO of 2X, and Rich Carroll from Maximus […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Scaling Smarter, Spending Better
Scaling marketing impact without inflating budgets is a persistent challenge for global CMOs. In this insightful webisode, Lisa Cole (CMO […]
Mar 13, 2025 | Tools and frameworks
Optimizing your marketing operating model for scalable growth
Rethinking marketing execution: Where should your team focus? Your marketing organization operates at scale—delivering demand, driving revenue, and proving impact. […]
Feb 18, 2025 | Press Release
2X invests in AI-enabled marketing solutions through strategic partnership with Copy.ai
Enhancing marketing-as-a-service leadership and streamlining go-to-market efficiency Malvern, PA – January 21, 2025 – 2X, a leading provider of marketing […]
Feb 14, 2025 | Blog
CMOs: 5 tips to ensure a successful partnership with your CFOs
Building strong partnerships with CFOs is vital for marketing leaders seeking to align their strategies with organizational financial goals. These […]
Feb 10, 2025 | Tools and frameworks
The intelligent budget planner for strategic CMOs
As a CMO, you balance the demands of scaling global marketing efforts with delivering measurable business impact. Staying in control […]
Feb 07, 2025 | Tools and frameworks
ROI-focused marketing plan template for CMOs
The CMO role today demands more than reactive problem-solving. You need a proactive, agile plan that leads marketing where it’s […]