Jun 12, 2025 | White Paper
Future-proofing B2B marketing: How CMOs can lead through the AI transformation
Why your operating model will make or break your AI strategy Enterprise CMOs are under increasing pressure. Pipeline targets continue […]
Jun 05, 2025 | Blog
Turn marketing into an EBITDA engine: The 2X playbook for PE value creation
Growth is harder to come by in today’s private equity environment. Macroeconomic headwinds are constraining budgets, delaying buying decisions, and […]
Jun 03, 2025 | White Paper
The CMO’s guide to recession-proofing marketing—before the cuts come
As recession signals flash red, CFOs are already moving from modeling to cost-cutting, and marketing is first on the list. […]
May 07, 2025 | Tools and frameworks
Turn marketing from a cost center into a scalable growth lever
Why CFOs are asking harder questions about marketing In today’s economic climate—rising tariffs, margin pressures, and aggressive cost-cutting—CFOs are under […]
Apr 25, 2025 | Blog
The CFO’s playbook for CMOs: How to lead in an era of economic whiplash
“I’ve never implemented a cost cut and also served up a reduction in goals as a counter to that.” That […]
Apr 25, 2025 | Blog
Welcome to the battlefield: Recession risks vs the resilient CMO
2025 has been a gut punch: $5 trillion in market value erased, tariffs spiking costs, inflation squeezing margins. And while […]
Apr 24, 2025 | Webinar
The resilient CMO: Winning with CFOs in challenging times
CMOs are under siege. From tariff-driven uncertainty to surprise budget cuts, marketing leaders are constantly being asked to do more […]
Apr 16, 2025 | Blog
Beyond the stack: How top CMOs are turning MarTech bloat into pipeline performance
Many CMOs are sitting on millions in underutilized MarTech while campaign cycles drag, attribution stays murky, and credibility in the […]
Apr 04, 2025 | Press Release
2X Awarded on the Financial Times Americas’ Fastest Growing Companies 2025 List
2X Makes the List a Third Time, a Testament to the Company’s Tremendous Growth MALVERN, PA—APRIL 4, 2025 – 2X, […]
Mar 28, 2025 | Blog
AI-forward marketing: Stop playing around and make AI your competitive edge
Look, I’ve been in the marketing game long enough to see countless buzzwords come and go. “Digital transformation”, “omnichannel”, “growth […]