May 07, 2025 | Tools and frameworks
Growth goals don’t shrink just because budgets do
Growth goals stay high even when budgets shrink. This guide shows CMOs how flexible spend protects EBITDA and pipeline while controlling costs.
Apr 25, 2025 | Blog
The CFO’s playbook for CMOs: How to lead in an era of economic whiplash
“I’ve never implemented a cost cut and also served up a reduction in goals as a counter to that.” That […]
Apr 25, 2025 | Blog
Welcome to the battlefield: Recession risks vs the resilient CMO
2025 has been a gut punch: $5 trillion in market value erased, tariffs spiking costs, inflation squeezing margins. And while […]
Apr 24, 2025 | Webinar
The resilient CMO: Winning with CFOs in challenging times
CMOs are under siege. From tariff-driven uncertainty to surprise budget cuts, marketing leaders are constantly being asked to do more […]
Apr 16, 2025 | Blog
Beyond the stack: How top CMOs are turning MarTech bloat into pipeline performance
Many CMOs are sitting on millions in underutilized MarTech while campaign cycles drag, attribution stays murky, and credibility in the […]
Apr 04, 2025 | Press Release
2X Awarded on the Financial Times Americas’ Fastest Growing Companies 2025 List
2X Makes the List a Third Time, a Testament to the Company’s Tremendous Growth MALVERN, PA—APRIL 4, 2025 – 2X, […]
Mar 28, 2025 | Blog
AI-forward marketing: Stop playing around and make AI your competitive edge
See how leading teams are applying AI to deliver measurable marketing results.
Mar 21, 2025 | Webinar
Marketing Growth Playbook: Why AI Won’t Save Your Marketing (Unless You Fix This First)
Is AI falling short of your marketing expectations? In this webisode from the Marketing Growth Playbook series, Lisa Cole, CMO […]
Mar 21, 2025 | Webinar
Marketing Growth Playbook: The Secret to Selling Outsourcing Internally
Discover the strategic secret top CMOs use to effectively sell outsourcing internally—transforming perceptions from cost-cutting vendor management to strategic growth […]
Mar 19, 2025 | Webinar
Marketing Growth Playbook: How to Make Your CFO Love Marketing (While Protecting Your Budget)
Struggling to get your CFO on board with marketing investments? In this webisode of our Marketing Growth Playbook series, we […]