Jan 21, 2025 | Press Release
2X makes strategic investment in Get Levrg to expand scalable Marketing-as-a-Service solutions
Leveraging enterprise-grade frameworks and tools to empower start-ups, founder-led, and venture-backed businesses Malvern, PA – January 21, 2025 – 2X, […]
Jan 20, 2025 | Webinar
CMO x CFO Unplugged: Conversations that drive the bottom line
Navigating the complexities of aligning marketing strategies with financial priorities? In the full discussion of Marketing and Finance Unplugged, Lisa […]
Jan 15, 2025 | Webinar
CMO x CFO Unplugged: The CFO-friendly approach to marketing resource allocation
Does it always feel like you’re speaking a different language from your CFO? In this webisode of Marketing and Finance […]
Jan 14, 2025 | Webinar
CMO x CFO Unplugged: How to maintain momentum with adaptive budgeting
Struggling to justify marketing spend amidst shifting business priorities? In this webisode of Marketing and Finance Unplugged, we tackle one […]
Jan 13, 2025 | Webinar
CMO x CFO Unplugged: How to foster reciprocity for joint impact
It’s time to invite your CFO into your world. In this webisode of Marketing and Finance Unplugged, we take a […]
Jan 08, 2025 | Webinar
CMO x CFO Unplugged: Why marketers must build credibility through curiosity
Striving to align marketing strategies with your company’s financial goals? This webisode series, Marketing and Finance Unplugged, discusses how CMOs […]
Jan 07, 2025 | Webinar
CMO x CFO Unplugged: Budget negotiations amid unexpected changes
Budget conversations with your CFO are a delicate art. In our webisode series, Marketing and Finance Unplugged, we unpack the […]
Jan 06, 2025 | Webinar
CMO x CFO Unplugged: It’s time to ground attribution models in accountability
Grappling with the challenges of aligning marketing investments with measurable financial outcomes? In the first webisode of Marketing and Finance […]
Jan 03, 2025 | Blog
Strategic marketing budgets: how to ditch random tactics for goal alignment
Marketing leaders are no strangers to the annual budget grind—those exhaustive planning sessions that determine what’s possible for the year […]
Jan 02, 2025 | Blog
Three myths marketers should stop assuming about their CFO
As a marketing leader, you’ve probably heard it all when it comes to your finance team: they’re risk-averse, obsessed with […]