Insights

January 27, 2025 | Blog

What working with a subscription-based resourcing provider looks like

Subscription-based resourcing is revolutionizing the way marketing leaders scale their operations, enabling them to tap into the expertise they need, exactly when they need it.

But what does partnering with a provider like 2X look like in practice? We dive into the day-to-day operations of a subscription-based resourcing model, showcasing how it optimizes content and creative production, and delivers measurable benefits to marketing organizations.

2X’s content and creative operations in practice

Here’s a step-by-step look at how 2X improves content and creative operations for marketing organizations:

  1. Request intake
    Every engagement starts with a standardized digital intake form. This form captures essential details such as the type of asset needed, key messages, calls to action, and turnaround times. These requests flow into your organization’s preferred project management platform such as Asana, Monday.com, or ClickUp. 2X is fully equipped to collaborate within these tools, ensuring smooth alignment with your existing workflows.
  2. Comprehensive project management
    The request is then picked up and overseen by a dedicated project manager who ensures a seamless and hassle-free experience for you from start to finish. Their role involves managing every detail behind the scenes—assigning the task to the relevant creatives, meeting deadlines, proactively addressing stakeholder questions—while leveraging tried-and-true processes and project management best practices.

    This is especially crucial for marketing organizations with high-output production. 2X project managers are experienced in supporting high-volume marketing operations including a client with more than 80 stakeholders across seven functions, managing over 1,200 monthly requests.
  3. Ongoing optimization and reporting
    Our work doesn’t stop after a request has been fulfilled. We continuously work on improving operations and resource efficiency, from conducting productivity analysis and reporting on utilization to capturing feedback and forecasting demand. Stakeholders receive detailed metrics such as task turnaround times and iteration cycles, ensuring transparency and continuous improvement.

    And whether scaling up for a high-priority campaign or scaling down during quieter periods, the data helps us re-assess and re-solution the right amount of resources to meet your dynamic needs, ensuring cost-effectiveness and agility.

How subscription-based resourcing benefits operations

  1. Enhanced scalability and flexibility
    A subscription-based resourcing model enables organizations to scale marketing up or down based on real-time data. Whether it’s a large-scale campaign or a quick-turnaround project, the model ensures you right size your workforce according to your needs.
  2. Cost savings
    2X clients who move from an internal FTE model to a subscription-based resourcing model have experienced savings of up to 52%.
  3. Seamless collaboration and visibility
    Dedicated project managers ensures ease of collaboration and that all stakeholders are informed on which resources are spent on which projects. You gain full visibility into task progress and potential bottlenecks.
  4. Specialized expertise for better outcomes
    Specialized expertise ensures your content and creative output are always effective and tailored to your target audience, your campaigns are constantly monitored and optimized, your MarTech stack is well integrated, and more, leading to stronger outcomes.
  5. Focus on strategic work
    By outsourcing executional tasks, your in-house teams can focus on high-value strategic initiatives such as product positioning, brand building, and long-term planning.

Transform your marketing operating model with 2X
Optimizing operations is becoming increasingly vital especially for marketing leaders under pressure to do more with less. By implementing structured workflows, dedicated project management, and flexible scaling through a subscription-based resourcing model, your marketing organization can dramatically improve efficiency, reduce costs, and deliver high-quality outputs at scale.

Transforming the marketing operating model ultimately empowers your internal marketers to focus on what they do best: bringing ideas to life and driving impact. Ready to unlock new levels of operations efficiency? Let’s talk.

Speak to an expert
Lisa Cole

Author

Lisa Cole

Lisa Cole serves as the CMO at 2X, where she helps marketing leaders deliver greater impact with fewer resources. Former CMO for Huron, FARO Technologies, and Cellebrite, and author of The Revenue RAMP, Lisa has a proven track record of transforming marketing organizations into high-performing, scalable growth engines. She specializes in leveraging AI, strategic outsourcing and growth marketing strategies to scale marketing, driving operational excellence, and accelerating revenue growth.

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