Sep 25, 2023 | Case Study

Brightcove leverages marketing-as-a-service model for video-first personalization at scale

Brightcove, a leading video streaming platform provider, lacked the in-house capacity to deliver on a plan to execute hyper-personalized campaigns […]

Jul 12, 2021 | Case Study

How a new marketing model generated 30% more leads while lowering costs

When the global pandemic hit, 3SI Security Systems had to rethink their approach. Previously reliant on events and tradeshows to generate leads, 3SI acted decisively…

May 27, 2021 | Case Study

A new B2B marketing model generated $28M in sales pipeline in a year

Healthcare company CareATC utilized an unconventional marketing solution to solve a common hurdle many companies encounter—a great product in need of a stronger brand image.

Apr 03, 2020 | Case Study

How top B2B marketing CMOs transformed their operating model and saved millions

Every day, CMOs face increased pressure to grow revenue and achieve more marketing impact. But how does a CMO achieve those targets without adding on costs to their marketing budgets?

Oct 01, 2019 | Case Study

Building a C-level employee advocacy program worth $2M with GaggleAMP

In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.