Oct 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 1 of 2)
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.
Sep 27, 2019 | Blog
Top 5 reasons to consider an offshore team for B2B marketing
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Sep 23, 2019 | Blog
The alternative you never knew to hiring a marketing agency
Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.
Aug 29, 2019 | Blog
Email marketing isn’t dead – it just needs to be done better
Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..
Mar 20, 2019 | Blog
Top questions about outsourcing marketing – and the 2X response
Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.
Mar 04, 2019 | Webinar
Why leading B2B CMOs are adopting marketing as a service (MaaS)
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.
Jan 23, 2019 | Blog
Founding 2X, the marketing as a service firm
When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change…
Jan 02, 2019 | Blog
Why B2B marketing needs to be agile
Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles…
Dec 03, 2018 | Blog
Why should CMOs outsource their marketing services?
Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers…
Nov 05, 2018 | Blog
Finding a home at 2X: my journey as a content writer – so far
I was asked to write about my experience as a new Content Writer for 2X. And to be completely honest, I wasn’t sure what I was going…