Dec 07, 2023 | Blog
3 Strategies to Create, Measure, and Report on MOps ROI to the C-Suite
In a report by Gartner1, a staggering 75% of CMOs say they’re being asked to do more with smaller budgets. In fact, […]
Nov 28, 2023 | Press Release
2X announces appointment of Ryan Heinig as chief revenue officer
2X Announces Appointment of Ryan Heinig as Chief Revenue Officer
Nov 21, 2023 | Webinar
Customer townhall: New developments, updates, and the evolution of our service capabilities
We recently unveiled a number of exciting developments at 2X during our inaugural Customer Townhall. 2X CEO Domenic Colasante shared […]
Nov 15, 2023 | Webinar
How to prove MOps value to the C-suite: Challenges and solutions
Every year, MarTech stacks get more complicated, while headcount and budgets shrink or stagnate. In this environment, how do you […]
Nov 14, 2023 | Blog
The CFO’s introduction to leveraging marketing as a service (MaaS) for revenue growth
78% of global B2B professionals continue to spotlight revenue growth, according to Forrester. But when revenue headwinds pick up, expense […]
Nov 01, 2023 | Press Release
2X Acquires StraightArrow to Form the World’s Largest B2B MaaS Organization
Services expand across all time zones with addition of industry-leading CPO firm November 1, 2023: 2X, a pioneer of the […]
Oct 17, 2023 | Webinar
From 0 to revenue in 90 days: Sandler’s ABM success story
The foundations of a successful account-based marketing (ABM) initiative are built on three crucial components—strategy, data, and execution. But marketing teams […]
Oct 11, 2023 | Blog
30-50% faster content production: How generative AI is changing the game for B2B marketers
The “do more with less” mandate has reached new heights. According to Gartner1, not only have marketing budgets fallen to […]
Oct 10, 2023 | Blog
9 reasons B2B marketing leaders choose 2X over standard agencies
Table of Contents Clearer scope of strategy vs. execution Complete MarTech utilization Deeper B2B marketing expertise Skilled, new-age B2B marketing […]
Sep 29, 2023 | Blog
3 reasons your MarTech stack is fragmented—and what to do about it
MarTech utilization has hit an all-time low this year with marketing departments using only 33% of their current capabilities (down […]