Jun 03, 2025 | White Paper

The CMO’s guide to recession-proofing marketing—before the cuts come

As recession signals flash red, CFOs are already moving from modeling to cost-cutting, and marketing is first on the list. […]

May 07, 2025 | Tools and frameworks

Turn marketing from a cost center into a scalable growth lever

Why CFOs are asking harder questions about marketing In today’s economic climate—rising tariffs, margin pressures, and aggressive cost-cutting—CFOs are under […]

Mar 24, 2025 | Tools and frameworks

Find the money, fund the growth: Reclaim wasted budget and invest where it counts

Most marketing teams don’t need more budget. They need to stop wasting the budget they already have. Underutilized technology, bloated […]

Feb 10, 2025 | Tools and frameworks

The intelligent budget planner for strategic CMOs

As a CMO, you balance the demands of scaling global marketing efforts with delivering measurable business impact. Staying in control […]

Feb 07, 2025 | Tools and frameworks

ROI-focused marketing plan template for CMOs

The CMO role today demands more than reactive problem-solving. You need a proactive, agile plan that leads marketing where it’s […]

Oct 08, 2024 | White Paper

The B2B CMO’s guide to reimagining boardroom impact: Four key drivers of new-age marketing outcomes

Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders…

Jul 05, 2024 | White Paper

Should you build or buy offshore B2B marketing?

Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders…

Feb 22, 2021 | White Paper

The definitive guide to marketing as a service (MaaS)

Everything you need to know about marketing as a service (MaaS). Learn why it’s the future of B2B marketing and how it enables greater impact at lower cost.

Jun 22, 2020 | White Paper

The B2B CMO’s playbook for marketing cost optimization

Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.

Jun 01, 2020 | White Paper

Marketing as a service: a new B2B marketing operating model to drive impact at lower cost

Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders…