Jun 22, 2020 | White Paper
The B2B CMO’s playbook for marketing cost optimization
Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.
Jun 01, 2020 | White Paper
Marketing as a service: a new B2B marketing operating model to drive impact at lower cost
Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders…
May 18, 2020 | Blog
Developing a data-driven strategy to atomize your B2B marketing content
When it comes to content marketing, the only way to improve results is to create more content. Right? Wrong. According to the BrightEdge Future of Content Marketing survey, “43% of marketers say 77% of their content…
May 11, 2020 | Blog
5 fundamental components of an ABM strategy to drive revenue impact
With the B2B sales cycles averaging 12-18 months, it is not surprising that marketing leaders are being asked to do more to keep opportunities warm…
May 04, 2020 | Blog
4 lessons learned about working remotely: perspectives from an offshore B2B marketing agency
Due to COVID-19, many companies are now rapidly shifting their workforces to remote settings, and while others have discussed at length measures to pivot to remote work, or the technology businesses should leverage,
Apr 27, 2020 | Blog
5 strategies B2B CMOs should focus on during the coronavirus crisis
As the coronavirus (COVID-19) pandemic spreads and global supply chains get disrupted, it’s no longer business as usual for B2B companies. Some economists are projecting huge losses to the global economy, and a global recession is likely.
Apr 13, 2020 | Blog
3 ways most B2B content operations fall short—and what to do about it
No matter how mature you think your B2B content function is, no matter how large or small the team, as a marketer, you are inevitably slammed by demands for more and new content that needs to be…
Apr 13, 2020 | Blog
How Wavestone US used conversational bots to increase sales by $500K in 5 months
The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers.
Apr 03, 2020 | Case Study
How top B2B marketing CMOs transformed their operating model and saved millions
Every day, CMOs face increased pressure to grow revenue and achieve more marketing impact. But how does a CMO achieve those targets without adding on costs to their marketing budgets?
Mar 16, 2020 | Blog
So you’ve canceled your event due to COVID-19. Now what?
While debates continue to rage about the eventual total economic impact of the novel coronavirus, one thing is certain: events and conferences are on the chopping block. Some of the largest tech gatherings in the world…