Dec 01, 2021 | Blog
2X appoints Greg Pumilia as chief customer officer
2X, the pioneer and leading provider of B2B marketing as a service (MaaS), adds technology marketing executive Greg Pumilia to its leadership team as Chief Customer Officer (CCO) to accelerate growth and ensure client success.
Aug 17, 2021 | Press Release
2X ranks no. 633 on the 2021 Inc. 5000, with three-year revenue growth of 759 percent
We’re ranked #633 on the 2021 Inc. 5000 list of fastest growing private companies!
Aug 17, 2021 | Press Release
2X receives the Startup Weekly’s 2021 Diverse & Inclusive Employer Award
A diverse workforce leads to diversity of thought. We’re proud to be recognized as a 2021 Diverse and Inclusive Employer Award by Startup Weekly!
Jul 12, 2021 | Case Study
How a new marketing model generated 30% more leads while lowering costs
When the global pandemic hit, 3SI Security Systems had to rethink their approach. Previously reliant on events and tradeshows to generate leads, 3SI acted decisively…
May 27, 2021 | Case Study
A new B2B marketing model generated $28M in sales pipeline in a year
Healthcare company CareATC utilized an unconventional marketing solution to solve a common hurdle many companies encounter—a great product in need of a stronger brand image.
Feb 22, 2021 | White Paper
The definitive guide to marketing as a service (MaaS)
Everything you need to know about marketing as a service (MaaS). Learn why it’s the future of B2B marketing and how it enables greater impact at lower cost.
Oct 01, 2020 | Blog
Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales…
Jun 22, 2020 | White Paper
The B2B CMO’s playbook for marketing cost optimization
Businesses are always looking to cut costs, and today’s CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.
Jun 01, 2020 | White Paper
Marketing as a service: a new B2B marketing operating model to drive impact at lower cost
Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders…
Apr 27, 2020 | Blog
5 strategies B2B CMOs should focus on during the coronavirus crisis
As the coronavirus (COVID-19) pandemic spreads and global supply chains get disrupted, it’s no longer business as usual for B2B companies. Some economists are projecting huge losses to the global economy, and a global recession is likely.