Apr 13, 2020 | Blog
How Wavestone US used conversational bots to increase sales by $500K in 5 months
The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers.
Apr 03, 2020 | Case Study
How top B2B marketing CMOs transformed their operating model and saved millions
Every day, CMOs face increased pressure to grow revenue and achieve more marketing impact. But how does a CMO achieve those targets without adding on costs to their marketing budgets?
Mar 16, 2020 | Blog
So you’ve canceled your event due to COVID-19. Now what?
While debates continue to rage about the eventual total economic impact of the novel coronavirus, one thing is certain: events and conferences are on the chopping block. Some of the largest tech gatherings in the world…
Jan 20, 2020 | Blog
7 biggest B2B marketing trends every CMO should know (in 2020)
From intent data to martech optimization, understanding the latest industry trends will help B2B marketing leaders achieve the best outcomes from their strategies and investments in the new year.
Dec 02, 2019 | Blog
4 reasons marketing as a service (MaaS) should be in every CMO’s 2020 budget
The unfortunate reality is that many CMOs are expected to prove that marketing efforts translate into business revenue, even when they’re saddled with too many constraints to do so properly. They also struggle constantly to change the mindset that marketing is a cost center that runs as a standalone silo.
Nov 05, 2019 | Blog
6 B2B marketing strategies to improve conversion rates
When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors.
Oct 01, 2019 | Webinar
Building an employee advocacy program with GaggleAMP and generating $2 million in new sales
Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.
Oct 01, 2019 | Case Study
Building a C-level employee advocacy program worth $2M with GaggleAMP
In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.
Sep 27, 2019 | Blog
Top 5 reasons to consider an offshore team for B2B marketing
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Mar 04, 2019 | Webinar
Why leading B2B CMOs are adopting marketing as a service (MaaS)
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.