Nov 20, 2025 | Webinar
Your 2026 AI roadmap: What CMOs need to know now
Learn how CMOs can turn AI pilots into measurable impact. AI Experts Lisa Cole and Nicole Leffer share tools to scale AI across marketing.
Sep 18, 2025 | Webinar
Beyond the budget cycle: How CMOs can frame and structure adaptive 2026 plans
CMOs need adaptive 2026 plans as budgets tighten and AI reshapes strategy. 2X experts share proven frameworks and tools to build agility and confidence.
Jul 21, 2025 | Webinar
The New Rules of Search: How B2B Brands Can Win in the Age of AI
Buyers are turning to AI search engines, see how to make sure you’re found.
Apr 24, 2025 | Webinar
The resilient CMO: Winning with CFOs in challenging times
CMOs are under siege. From tariff-driven uncertainty to surprise budget cuts, marketing leaders are constantly being asked to do more […]
Mar 21, 2025 | Webinar
Marketing Growth Playbook: Why AI Won’t Save Your Marketing (Unless You Fix This First)
Is AI falling short of your marketing expectations? In this webisode from the Marketing Growth Playbook series, Lisa Cole, CMO […]
Mar 21, 2025 | Webinar
Marketing Growth Playbook: The Secret to Selling Outsourcing Internally
Discover the strategic secret top CMOs use to effectively sell outsourcing internally—transforming perceptions from cost-cutting vendor management to strategic growth […]
Mar 19, 2025 | Webinar
Marketing Growth Playbook: How to Make Your CFO Love Marketing (While Protecting Your Budget)
Struggling to get your CFO on board with marketing investments? In this webisode of our Marketing Growth Playbook series, we […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Why CFOs Cut Marketing Budgets—And How You Can Change That
Tired of justifying your marketing spend repeatedly? Join industry leaders Lisa Cole, CMO of 2X, and Rich Carroll from Maximus […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Scaling Smarter, Spending Better
Scaling marketing impact without inflating budgets is a persistent challenge for global CMOs. In this insightful webisode, Lisa Cole (CMO […]
Jan 20, 2025 | Webinar
CMO x CFO Unplugged: Conversations that drive the bottom line
Navigating the complexities of aligning marketing strategies with financial priorities? In the full discussion of Marketing and Finance Unplugged, Lisa […]