Jan 15, 2025 | Webinar
CMO x CFO Unplugged: The CFO-friendly approach to marketing resource allocation
Does it always feel like you’re speaking a different language from your CFO? In this webisode of Marketing and Finance […]
Jan 14, 2025 | Webinar
CMO x CFO Unplugged: How to maintain momentum with adaptive budgeting
Struggling to justify marketing spend amidst shifting business priorities? In this webisode of Marketing and Finance Unplugged, we tackle one […]
Jan 13, 2025 | Webinar
CMO x CFO Unplugged: How to foster reciprocity for joint impact
It’s time to invite your CFO into your world. In this webisode of Marketing and Finance Unplugged, we take a […]
Jan 08, 2025 | Webinar
CMO x CFO Unplugged: Why marketers must build credibility through curiosity
Striving to align marketing strategies with your company’s financial goals? This webisode series, Marketing and Finance Unplugged, discusses how CMOs […]
Jan 07, 2025 | Webinar
CMO x CFO Unplugged: Budget negotiations amid unexpected changes
Budget conversations with your CFO are a delicate art. In our webisode series, Marketing and Finance Unplugged, we unpack the […]
Jan 06, 2025 | Webinar
CMO x CFO Unplugged: It’s time to ground attribution models in accountability
Grappling with the challenges of aligning marketing investments with measurable financial outcomes? In the first webisode of Marketing and Finance […]
Nov 20, 2024 | Webinar
CMO roundtable: A success story of market reimagining
How can CMOs lead the way by reinventing their GTM playbook? In this webisode, Debbie Murphy, Interim/Fractional CMO with Chameleon […]
Nov 18, 2024 | Webinar
CMO roundtable: FARO’s game-changing marketing transformation explained
Unlocking greater impact with fewer resources is not just possible—it’s essential in today’s marketing landscape. In this webisode, Lisa Cole, […]
Nov 14, 2024 | Webinar
CMO roundtable: Accelerate time-to-impact with efficient resourcing strategies
CMOs are under immense pressure to rethink traditional marketing operating models and adopt strategies that drive efficiency and impact. In […]
Nov 12, 2024 | Webinar
CMO roundtable: Thriving in the era of doing better with less
Marketing success in today’s landscape isn’t about doing more; it’s about doing what matters, and doing it smarter. In this […]