Apr 24, 2025 | Webinar
The resilient CMO: Winning with CFOs in challenging times
CMOs are under siege. From tariff-driven uncertainty to surprise budget cuts, marketing leaders are constantly being asked to do more […]
Mar 21, 2025 | Webinar
Marketing Growth Playbook: Why AI Won’t Save Your Marketing (Unless You Fix This First)
Is AI falling short of your marketing expectations? In this webisode from the Marketing Growth Playbook series, Lisa Cole, CMO […]
Mar 21, 2025 | Webinar
Marketing Growth Playbook: The Secret to Selling Outsourcing Internally
Discover the strategic secret top CMOs use to effectively sell outsourcing internally—transforming perceptions from cost-cutting vendor management to strategic growth […]
Mar 19, 2025 | Webinar
Marketing Growth Playbook: How to Make Your CFO Love Marketing (While Protecting Your Budget)
Struggling to get your CFO on board with marketing investments? In this webisode of our Marketing Growth Playbook series, we […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Why CFOs Cut Marketing Budgets—And How You Can Change That
Tired of justifying your marketing spend repeatedly? Join industry leaders Lisa Cole, CMO of 2X, and Rich Carroll from Maximus […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Scaling Smarter, Spending Better
Scaling marketing impact without inflating budgets is a persistent challenge for global CMOs. In this insightful webisode, Lisa Cole (CMO […]
Jan 20, 2025 | Webinar
CMO x CFO Unplugged: Conversations that drive the bottom line
Navigating the complexities of aligning marketing strategies with financial priorities? In the full discussion of Marketing and Finance Unplugged, Lisa […]
Jan 15, 2025 | Webinar
CMO x CFO Unplugged: The CFO-friendly approach to marketing resource allocation
Does it always feel like you’re speaking a different language from your CFO? In this webisode of Marketing and Finance […]
Jan 14, 2025 | Webinar
CMO x CFO Unplugged: How to maintain momentum with adaptive budgeting
Struggling to justify marketing spend amidst shifting business priorities? In this webisode of Marketing and Finance Unplugged, we tackle one […]
Jan 13, 2025 | Webinar
CMO x CFO Unplugged: How to foster reciprocity for joint impact
It’s time to invite your CFO into your world. In this webisode of Marketing and Finance Unplugged, we take a […]