Jul 05, 2024 | Blog
5 crucial factors to guide your decision between captive models and established vendors
Marketing budgets are on the decline again. This time, by 15% compared to last year. According to the Gartner 2024 […]
Sep 29, 2023 | Blog
3 reasons your MarTech stack is fragmented—and what to do about it
MarTech utilization has hit an all-time low this year with marketing departments using only 33% of their current capabilities (down […]
May 11, 2020 | Blog
5 fundamental components of an ABM strategy to drive revenue impact
With the B2B sales cycles averaging 12-18 months, it is not surprising that marketing leaders are being asked to do more to keep opportunities warm…
Jan 14, 2020 | Blog
Intent data: why speed is the key to greater sales revenue
Having accurate intel on your potential customers’ background––from where they are in the buying process to their content consumption behavior and IP address––is essential so as to not end up shooting in the dark.